Simply Cups Expands Service Coverage

Simply Cups, the UK’s ONLY cup recycling scheme, has now expanded its collection service to cover Manchester and the North-West of England by appointing Lavelle Waste Services as its first approved collection partner.

The award-winning cup collection service, operated by Simply Cups co-founders, Simply Waste Solutions, initially started in 2014 in London and the Thames Valley area. Demand meant that this quickly grew to cover the whole of the South of England and the East Midlands and the ambition was to extend the service to areas of the UK once sufficient volumes had been established.

Now, building on the success of last year’s #OneMoreShot cup recycling campaign in Manchester, businesses across the North West now can also take advantage of a direct cup collection and recycling service, whereby the used cups will be transformed into new products.

“This is the first step towards rolling out a fully-nationwide cup collection service”, says James Capel, CEO of Simply Waste Solutions. “We have now established a blueprint that will enable us to appoint additional collectors, in other regions of the UK, that will provide our scheme members with a consistency of quality and service, wherever they happen to be located”, added James.

Lavelle Waste Services is a family-operated business, now in its 3rd generation, with a strong reputation in waste management and recycling in the North-West that goes back over forty years. The company will collect used cups, from the premises of Simply Cups’ scheme members before preparing and bailing the material to meet the strict specifications of the end-reprocessor.

Commenting on the relationship, Craig Lavelle, Managing Director of Lavelle Waste Services, said;

“It was important for Simply Waste Solutions that we shared the same philosophy and commitment to delivering a reliable and transparent service. This becomes ever more important as increasing numbers of members join the Simply Cups scheme, and cup volumes consequently grow, so that we can guarantee that all the material we collect is successfully recycled into new products at the end-reprocessor”

Simply Waste Solutions is now in discussions with other waste management companies so that Simply Cups collections can be extended to other parts of the UK. Simply Cups customers, who do not have a direct collection service, can return their used cups via the scheme’s existing Post-Back service that costs less than one pence per cup (based on a 9oz cup).

To find out more information about the Simply Cups Scheme, please click here.